Dr. Kerimcan Ozcan is Associate Professor of Marketing with tenure at the School of Business and Global Innovation, Marywood University, USA, and the lead author of the Dynamic Relationality Theory trilogy — a research program developing formal frameworks for how organizations govern AI transformation, manage complexity, and remain coherent, accountable, and repairable under conditions of rapid technological change.
His current work translates this research program into practice. He works with boards, C-suite executives, and transformation leaders to diagnose where AI transformation is breaking down — across the three dimensions of possibility, organizational movement, and accountability — and to build the governing discipline that makes AI initiatives strategically sustainable rather than episodically successful.
Dr. Ozcan is the lead author of the Dynamic Relationality Theory trilogy: Dynamic Relationality Theory of Creative Transformation (Elsevier, 2024), Creative Transformation of Organizational Ecosystems (De Gruyter, 2025), and Machinic Life-Experience Ecosystems (Springer Nature, 2027). He is co-author, with Venkat Ramaswamy, of The Co-Creation Paradigm (Stanford University Press, 2014), and co-author, with Venkat Ramaswamy and Krishnan Narayanan, of Co-Creating the Future with AI (Palgrave Macmillan, 2026).
His scholarly articles and chapters have appeared in outlets such as Journal of Marketing, Harvard Business Review, Journal of Business Research, International Journal of Research in Marketing, and edited research handbooks. His research has received support from the Japanese Ministry of Education, Science and Technology and the University of Michigan Tauber Manufacturing Institute.
Before joining Marywood University, Dr. Ozcan held academic appointments at the International University of Japan and taught at several other institutions, including the University of Michigan. He worked in engineering roles in industry before entering academia.
Dr. Ozcan received a Ph.D. in Marketing and an M.A. in Applied Economics from the University of Michigan, an M.S. in Management from the Georgia Institute of Technology, and a B.S. in Electrical and Electronics Engineering from Boğaziçi University.